- Food Logistics
- Manufacturing Support Services
Not to be outdone by the work that went into the WMS in 2018, Columbian’s transportation groups are still building on the foundation of expertise that began to build 2017. It was then that CLN’s transportation groups upgraded their TMS to a state of the art platform provided by McLeod. Blair Thomas recently sat down with Paul Laidler, the Divisional Manager for Columbian Logistics Management, for an overview of the system’s capabilities:
Blair Thomas: When did you go live on McLeod, and what did you leave behind?
Paul Laidler: About second quarter of 2017. We went through a search just like the organization did for he WMS, and selected McLeod from a group of capable providers. We had been running our asset business on an old system called Creative, and the logistics management group was running MercuryGate. MercuryGate was fine, but it didn’t have an asset-based module built in, and we really wanted to have both sides of the business operating in the same system. Creative was extremely old, unsupported, and actually represented an intolerable risk to the business if anything had gone wrong. It also caused a lot of manual processes and workarounds. With McLeod, we consolidated everything onto one platform.
Thomas: You say “everything”- describe the breadth of services you’re currently providing via McLeod.
Laidler: It’s a full range. We run traditional domestic truckload (TL) and less than truckload (LTL), international shipments to and from Mexico and Canada, Intermodal freight, drayage, and even our hyper-local switching and shuttling services are all on the platform.
Thomas: Describe for me some of the capabilities you have now, that you didn’t have before.
Laidler: First and foremost, we were being left behind without the ability to integrate via EDI and APIs, which was hurting our business. Another quick gain was the ability to provide a web portal for load and shipment visibility to customers, partner carriers, and even drivers. Those are pretty straightforward, but one of the biggest gains we made was in the ability to pass loads “across the fence” between our asset trucking business and our logistics management business. In the past, if the asset supervisor couldn’t cover a certain number of loads for a customer, we had to turn down revenue. Now, we can slide anything above our asset capacity over to the logistics side, cover all those loads for the customer, and grow our business overall. We call it “selling the blend,” and a lot of customers love it. Some like us to start with partner carriers, and then cover with assets, and some like it the other way, loading our assets first before we look outside. Either way, the customer wins with the best pricing we can find, and broader capacity. It’s been really exciting to see how our relationships with customer have improved.
Thomas: Awesome, is that it?
Laidler: Not at all. The ability to mine historical data across service profiles has been huge for customer satisfaction. Our status updates through McLeod’s Rapid Alerts feature are event driven, customized, and super user friendly. We’ve also made improvements to the clarity and structure of our billing to customers, including being able to ring the cash register on non-standard activities in an automated way.
Thomas: You mentioned that customer relationships have improved. Can you provide an example or two of how McLeod has helped you drive value for your customers?
Laidler: Of course. A quick one that comes to mind is that we recently provided a dual-factor authentication program for a client who makes a high value pharmaceutical nutrition product line. Our business rule is that the driver is never allowed to de-couple from the trailer. The customer embeds GPS trackers into the freight itself, and then we are using Macro-Point, an API-enabled software to constantly sync the driver’s location and the location of the freight. If those separate by more than 50 feet or so, red flags start flying fast. For another one, we’ve had a few customers love our imaging database. Every piece of documentation that gets generated with one of our load, like a Bill of Lading, packing list, lumper receipt, scale ticket, border documents, and others, get imaged, linked to the order and the load, and are available at a moment’s notice. We’ve helped our customers shut down a whole lot of arguments by providing clear, reliable documentation at the drop of a hat.
Thomas: Last question…what’s your favorite feature in the system?
Laidler: (laughs) Well, the rest of the crew will probably have a different opinion, but I love the “Performance” button. From any screen in the system, I can click one button and get to a real-time dashboard that shows me load counts, revenue, margin, and a whole bunch of other KPIs over variable time frames. It’s made me a better boss!
Thomas: Paul, thanks for your time today. Your enthusiasm comes through palpably, and it was great to learn about your systems and capabilities.
Laidler: Glad to help. If anyone wants to know more, just give me a call or reach out on our website, and I love seeing how we can help!
Want to learn more about how Columbian Logistics Network can help with your logistics challenges? Contact us, or call us at 1-888-609-8542.Contact Us Free Quote