All posts by Marion Donahue

About Marion Donahue

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Lessons Learned From CSCMP 2016

As another successful CSCMP (Council of Supply Chain Management Professionals) Annual Conference wrapped up, we recently took some time at Columbian to reflect on what we had learned. As most supply chain professionals know, this business is constantly changing. There are always new technologies and ideas to learn. This year, we had six key takeaways from CSCMP.

  1. Amazon is king.
    Everyone is chasing Amazon; are either trying to compete with Amazon or be Amazon. Amazon is doing it right, and other companies want to do the same.

    “The way we chased Walmart 15 years ago is the way everyone is chasing Amazon today.” -Blair Thomas, director of customer care at Columbian

    Much of Amazon’s success stems from their supply chain management. Amazon is known for being faster to market than just about any other vendor of goods in the world. In some cases, you can get same day delivery. Why wouldn’t you want that for your customers? In effort to keep up with Amazon, some grocery retailers are allowing curbside pickup now with a distribution model known as “click and collect.” When will they take it to the next level and deliver to homes?  And when that happens, how will they remain profitable?
    According to an Innovation Enterprise article titled Amazon’s Supply Chain Process, “Emulating Amazon is a challenge that many will fail in, primarily because the economies of scale they have in place allow them to do so much at a fraction of the cost. However, their consumer-centric approach is certainly something to look at, and their use of frugality as a driver of innovation has the potential to inspire lower costs and new ways of working that could help compete with a behemoth such as Amazon.”

  2. Green is good.
    The demand for sustainability is not going away any time soon. Supply chains and logistics networks need to operate their business with environmental, risk, and waste costs in mind. Think about long term-profitability: first, a company needs to get the basics down. Think of the little things in your business that could increase sustainability, such as saving energy. Next, a company needs to learn to think sustainably. How are you going to embed sustainability into your supply chain? Consider supplier management, product design, manufacturing rationalization, and distribution optimization. Once your company takes a turn for the sustainable route, take time to look back and track what is working and what is not. This will help you going forward and save you time. This was a reoccurring theme in presentations at CSCMP, with presentations by industry and academic speakers alike.
  3. Everyone is still figuring out omnichannel strategy.
    When you sell to many channels, how do you have one supply chain? Omnichannel strategy focuses on creating a seamless shopping experience for consumers whether they are shopping online, over the phone, or in a store.  On the flip-side of that coin is the business decision of how to design and align the supply chain, and especially the distribution network, to service these very different markets.  How can a supply chain make this a uniform process that performs smoothly? Consider a maker of metal drawer hardware based near Columbian’s headquarters in Grand Rapids, Michigan.  While the company has embraced lean manufacturing and makes high-quality hardware, they have struggled in the past with how to sell and distribute the same drawer slides to major home site developers, big-box retail chains, and finally the “weekend warrior” who buys a single set of slides via Amazon.  One key takeaway we had from CSCMP is…they are not alone!  Many organizations have the same struggle to service multiple channels.  Brian Gibson from Auburn University has done a lot of work in this space, and gave a compelling case study with the help of the Retail Industry Logistics Association (RILA) called Omnichannel Supply Chains: Succeeding Amidst the Chaos.
  4. Sharing economy meets supply chain.
    There are disruptive technologies coming left and right. Years ago, the mobility of freight depended on load boards. Now, it’s in the hands of a mobile app user. There was conversation between server base solutions and cloud base solutions. It’s the difference between access and ownership. In the consumer world, the idea of the Sharing Economy has taken off, as individuals look for access over ownership, and independent entrepreneurs can monetize just about any asset they have, from a car with Uber, to an extra bedroom with Air BnB, or even their free time with Task Rabbit.  Many people argue that the sharing economy has less momentum in the B2B space, and that may be true.  But if we think about the transportation industry, we have been using load boards for decades.  A shipper with freight looking for an owner operator with an empty trailer? Why, that’s the sharing economy at its finest.  Today, however, we are seeing this concept creep into other areas of the supply chain.  With the development of technologies and new platforms, we are seeing companies share resources in warehouse space, computing capacity, and a number of other arenas.
  5. The rise of middle ware
    Here at Columbian Logistics Network, we like to say that for every pallet of product we move, we move an equal amount of information.  Supply chain visibility, reporting, and reliability have been dramatically improved over the last two decades through improved technology.  As stand-alone systems like ERP, WMS, and TMS systems have become more mature, it’s only natural that the integrations between those teams is now becoming more of a focus for technology companies.  First and foremost, we’re seeing a migration away from traditional Electronic Data Interchange (EDI) trading relationships and toward the use of Application Program Interface (API) technology to allow multiple stand-alone systems to “talk.”  That talking is becoming easier and easier through the use of external applications.  Jeff Berichon of Descartes touted his company’s “Bearware” suite to bring together shippers, truckload carriers, less than truckload carriers, parcel carriers, shippers, and customers for a pool distribution solution.  Warehouse space brokers Flexe have a mobile platform that integrates seamlessly between a shipper’s ERP or WMS and a 3PL or temporary warehousing provider’s internal systems.  Middleware applications like these could be catalysts to major transformational change in supply chain visibility, speed, and the value of big data.
  6. Where have all the good people gone?
    A major concern in the industry is where all the good people have gone. The pool of supply chain talent is not keeping up with demand. According to Deloitte’s third annual supply chain survey, only 38% of supply chain executives were confident their employees have the required competencies today. How can this be fixed? How can leaders in logistics find people who are ambitious enough to shoot for a C-Suite, but have hard skills that make them ready to hit the ground running?  One theme we are seeing across the country is partnerships between technology providers and universities.  The world’s leading ERP system, SAP, partners with over 2500 universities across the globe to provide students access and instruction in the commonly used system before those students ever hit the job market.  Even more niche platforms are getting in on the action- Cary, NC based MercuryGate International has a program called TMS for Universities that gives students real world software experience.  Even the number of students attending the CSCMP conference demonstrates the organizations’s commitment to closing “the talent gap,” but there’s plenty of work to do.



Meet Our New Operations Managers

Tyler Wheeler

Tyler Wheeler

Welcome Jake Heyblom

Jake Heyblom

Please join us in welcoming our new Transportation Operations Managers, Jake Heyblom and Tyler Wheeler. They will be co-managing the short haul business in an effort to strengthen the business. Welcome to the team! We are excited to have you on board.

Meet Tyler Wheeler:

Tyler graduated from Eastern Michigan University in 2010 and lives in Holland, Michigan now. Tyler has 5 years experience with sourcing, assigning, and executing transportation moves nationwide. Tyler previously worked at Art Mulder & Sons Trucking as their Customer Service Representative and Operations Manager. Prior to that position, he was in charge of scheduling and planning there. During his free time, Tyler enjoys to play golf or disc golf. He also enjoys traveling through Michigan and cookouts with friends.

Meet Jake Heyblom:

Jake graduated from Eastern Michigan University in 2012 with a Bachelor’s Degree in Business Finance. Jake has over three years experience as an Operations Supervisor. He previously worked at Republic Services in Pierson, Michigan. Prior to his position as Operations Supervisor, he had the roles of Industrial Dispatch and Division Accountant. During his free time, Jake enjoys racing cars as a hobby.


Have You Thanked a Truck Driver?

This week, we celebrated Truck Driver Appreciation Week here at Columbian. As transportation professionals, we may recognize how much our truckers do, but most consumers are not aware. Here are some things that the average person may not realize:

  • Truck drivers do more than just drive freight. They drive our economy.
  • If you bought it, a truck brought it.
  • Without truck drivers, everything stops.
  • They’re in it for the long haul.

We find it necessary to celebrate and recognize our hard working employees, so we wanted to do something to show our appreciation all week long. Take a look and see how we celebrated Truck Driver Appeciation Week at Columbian.


So, as we wrap up Truck Driver Appreciation Week, we want to ask you… have you thanked a driver?